![]() The top-watched genres for global stories in India were action dramas and thrillers. The top-watched genre in India in 2022 for Indian stories was thrillers, followed by action dramas and sports dramas. On average, every Netflix film and series from India released in 2022 trended in eight countries. Mismatched (season two), Jamtara Sabka Number Ayega (season two), and Yeh Kaali Kaali Ankhein were the most trending Indian series this year. Alia Bhatt-starrer Darlings enjoyed the highest opening ever for any Netflix film in India and was watched in 28 countries with total viewing hours of over 32 million, while Monica, O My Darling, trended in the number one spot in seven countries including India in the first two weeks of its release. Seven out of nine films released this year featured in the global Top 10 for non-English films and six out of seven returning seasons of Netflix series featured in the number one spot in TV shows in India. The Reed Hastings-owned platform has launched 27 films and series in India in 2022 across 10 plus genres and five formats. “We had intentionally and deliberately planned the price recalibration to coincide with a slate that appeals to broader audiences," said Monika Shergill, vice-president, content, Netflix India told Mint. ![]() in a bid to drive up subscriptions to the ad-supported service (as well as to the Standard $15.49/month plan without ads).However, Netflix continues to top charts in terms of user engagement, a user spends an average of seven hours per month on the service, according to media industry experts. Meanwhile, earlier Wednesday, Netflix killed off the lowest-cost option with ads (the Basic plan, $9.99/month in the U.S.) for new members in the United States and the U.K. Starting Wednesday (July 19), Netflix said, it will “start to address account sharing between households in almost all of our remaining countries.” In those remaining markets, the streamer is not offering an extra member option “given that we’ve recently cut prices in a good number of these countries (for example, Indonesia, Croatia, Kenya and India) and penetration is still relatively low in many of them so we have plenty of runway without creating additional complexity.” In the U.S., an extra member add-on is $7.99/month on top of the cost of a Standard or Premium plan. and more than 100 other countries that anyone who uses their accounts and lives outside their households will either need to be added as an “extra member” or pay for their own subscription - otherwise, the company will begin to block access to unauthorized devices. Netflix has informed customers in the U.S. ![]() Netflix didn’t quantify how much of the subscriber gains were due to the password-sharing crackdown, but that it is “seeing healthy conversion of borrower households into full paying Netflix memberships as well as the uptake of our extra member feature,” it said in the Q2 letter to shareholders. ![]() ![]() After the report, Netflix shares were down as the streaming giant’s quarterly revenue of $8.19 billion came in shy of Wall Street’s $8.3 billion consensus expectations. The company reported Q2 earnings results Wednesday, announcing 5.9 million net new paid subscribers and saying that its broad crackdown on password sharing was yielding more sign-ups than cancelations. ![]()
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